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    • Nil money leaders. Dec 24, 2024 · Shedeur Sanders – $6.

  • Nil money leaders Dec 12, 2024 · Texas A&M has been at the forefront of college football's new NIL era and in 2022, signed the highest-rated football recruiting class in history. On Jan. NIL valuation: $3. It keeps top athletes on campus and pulls in high-profile transfers. Schools like Gonzaga and Villanova have shown that success on the court can lead to lucrative opportunities for their players. This proves that NIL has just changed the ways athletes are being recruited. College athlete compensation is evolving fast. Cooper Flagg hasn’t yet played a game at the college level, but he already boasts an estimated NIL value of $1. 7 million. Oregon. Despite Jayhawks players garnering around $4 million in NIL deals collectively, Kansas had a less than stellar season, getting bounced in the tournament in the Round of 32 by Gonzaga. 1 The Rise of Name, Image, and Likeness Rights; 1. 4 million, demonstrating the lucrative opportunities available. The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college Feb 28, 2024 · The NCAA has empowered college athletes when they allowed the monetization of their Name, Image, and Likeness. 2 Success Stories From Leading Programs Sep 20, 2024 · Heisman-hopeful Cam Ward had a $238k increase in his NIL valuation last week, which was the largest increase in the country. "Basketball consistently dominates NIL deals because it May 17, 2025 · Prominent NIL Athletes and Contracts. About. Basketball players "benefit from strong exposure that helps them build brands" -- while gymnasts tend to be "some of the most viral Dec 11, 2024 · Georgia is No. 1 day ago · NIL Valuation and Roster Value are updated every Wednesday and are exclusive to subscribers. The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. Rank Player 2 days ago · About NIL Valuations. 5 million. 2 overall athlete in this NIL valuation rankings, behind just USC basketball star Bronny James. There are even projections for the NIL market to reach $1. FORTUNE SEA 500; Fortune 500 Europe; Fortune Global 500; Fortune China 500;. 1 million, as per On3 Sports, he is the third college athlete on the list. Tre Morgan. NIL deals have exploded in both value and number since 2021. When it comes to total NIL activities, Opendorse says football (29. To brush up on our knowledge of NIL history, in September 2019, California passed SB 206, the first state legislation granting college Mar 26, 2025 · Through NIL deals, college athletes can earn their own money from using their image. This pivotal shift opened the door to a wealth of money-making opportunities for athletes, many of whom are still in their teenage years. QB. Fortune 500. Between federal, state, and self-employment taxes, it’s not unusual to owe 30% to 40% of gross income. (Photo Credit: IMAGN) As college basketball season starts rolling, players are being endlessly compared. This is where it gets interesting. That number is now dwarfed by a $20 million estimation at his Nov 20, 2024 · Sanders’ NIL is currently valued at $5. 5 million) and Instagram followers (7. 3 million in 2024 in taxes at the federal level ($161,403 in FICA Apr 30, 2025 · On the other hand, the NIL earnings are skyrocketing every year, with players dominating the leaderboard. Apr 15, 2025 · Top 20 College Athletes With The Highest NIL Valuations Weirdly for some time college athletes making money in college sports regarding Name, Image, and Likeness is a normal thing. Jaxson Dart: Ole Miss Apr 2, 2025 · The NIL economy in college athletics has grown into a $1 billion business since its start almost four years ago, according to the report. According to On3 NIL, here are the 10 highest NIL valuations: Dec 25, 2024 · He got a massive NIL deal to go to the Volunteers for his final collegiate season. May 20, 2024 · QB market range: $500,000 to $800,000. May 20, 2025 · NIL collective funding is quickly turning into a deciding force in college football. 5 days ago · College stars are staying put — here’s how NIL money is flipping the draft upside down. The idea gives an outlet for college and high school athletes to earn money for the "name, image or likeness. Jan 6, 2023 · The Top 3 NIL Leaders Haven't Played A Single College Game . 5 million, absent any other deductions, would lead him to owe around $2. 5 million), while Mar 24, 2025 · Consider Manning’s estimated NIL earnings of $6. 1 overall seed and Ohio State's Rose Bowl opponent, has one of the best-run NIL operations, Division Street, in the country. May 1, 2025 · NIL deals bring essential economic benefits to college athletes. 3 days ago · On3 Women's NIL Valuations. The son of CU coach Nov 8, 2024 · Cooper Flagg and RJ Davis are among the national leaders in NIL valuation. JR /6-3. Emerging Trends in NIL Money Basketball: 1. Apr 15, 2024 · Highest Paid NIL College Athletes (Continued) 25) Cooper Flagg, Duke – $1. Penn State Nittany Lions: $386 million. Flau'jae Johnson 2022. Sep 19, 2024 · With an NIL valuation of $3. 5 million deals. He has signed deals with United Airlines, Celsius, Rock 'Em Socks, EA Sports, American Eagle Dec 31, 2024 · College sports are in a whole new era, where the names, images, and likenesses (NIL) of college athletes have become powerful—and valuable—assets. 1 What Drives NIL Success; 2. And while most players are able to get Nov 14, 2023 · Top 10 In NIL Valuation. Texas Tech Red Raiders: $396 million. Rank Player Social Rating Status NIL Valuation / Roster Value. About NIL Valuations. For more college athletes who make serious NIL money, check out “Top 15 Student Athletes Who Make the Most NIL Money. Dec 10, 2024 · Money available for NIL: $20. The former Jackson State Tigers player won the Jerry Rice and Deacon Jones trophies before transferring to Colorado in 2023. 3 How Schools and Collectives Shape the NIL Market; 2 Top Universities Dominating the NIL Scene. Wisconsin Badgers: $389 million. 23. Underestimating the Tax Impact . The landscape of college athletics changed in 2021 when athletes finally became able to profit and receive compensation from their name, image and likeness The On3 NIL Deal Tracker lists all NIL Deals across the NCAA for college and high school athletes being reported by players, collectives, agents and media. His first NIL deal was with the Cougar Collective where he earned $90,000. The top-earning collegian is Texas quarterback Arch Manning ($6. 31. Dec 24, 2024 · Shedeur Sanders – $6. This shift has evolved from previously strict NCAA regulations. 2 College Basketball’s Top NIL Earners; 1. 2 million in NIL deals, he’s the first college football player to sign with Nike, while also repping brands like Beats by Dre, Google, and the 5430 Alliance. 7 million). Several college athletes are leading the way in NIL earnings. 2 days ago · About NIL Valuations. Apr 2, 2024 · Since 2021, student-athletes have been allowed to monetize their name, image and likeness (NIL) after decades of student-athlete protests that they didn’t receive any money, while the NCAA Mar 13, 2025 · Since 2021, student-athletes have been able to profit from their name, image, and likeness (NIL). Rank Player Position Status Followers On3 NIL Valuation. Nov 8, 2024 · An NIL and hoops star, Johnson has deals with Puma and Taco Bell, among others. 6%), women’s track and field (5. More than likely, in the past two seasons, the Buckeyes have shot well into the top 10 regarding athletic donations, considering they could spend such a high dollar amount on their Feb 13, 2025 · On Tuesday, On3 set out to provide updated rankings for the top 10 performing athletes in Women's NIL 100. Understanding NIL involves grasping its definition, how policies evolved, and its impacts on college athletes. IF. SEARCH. There are some notable outliers here -- more on them in a second -- but Sep 16, 2024 · Of the top 100 female athletes monetizing their NIL rights, “two-thirds play one of two sports: basketball or gymnastics,” according to Sara Fischer of AXIOS. Out of the top ten college football players with the highest NIL valuation and roster value (effectively, their perceived worth to the team), half play in the Southeastern Conference. Donor money also favors men’s sports — a whopping 93% of it, Opendorse said. 3. 4 program in the country when it comes to their NIL Collective funds. Nov 26, 2024 · These athletes have capitalized the most from the 2021 court ruling that allowed amateurs to profit from their name, image and likeness (NIL). 3 million As mentioned above, Ohio State's athletic department spent around $20 million to keep its 2024-25 football team in place. 5 days ago · Five Ways to Avoid Mistakes with NIL Money 1. In terms of brands that are paying money for these young athletes, there are many familiar names like Nike, Gatorade, Beats by Dre, Bose, JanSport, McDonald’s 5 days ago · The Name, Image, and Likeness (NIL) model has changed the landscape of college athletics, providing student-athletes the opportunity to earn money from their personal brand. 7, the first On3 NIL 100 dropped — featuring some big names in the top 25. Predictions for NIL Growth and Regulation. SO /6-1 /190. 67 billion in 2024-25, according to NIL platform Opendorse estimates. Livvy Dunne ($4. includes: 1. Mar 12, 2022 · The contract stipulates that the athlete could be paid $1. The head football coach at Ohio State recently stated they need $ 13 million in NIL money just to “maintain” their football roster. 5 /220. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure. Rank Player Mar 19, 2025 · Learn who are the top 10 student-athletes earning the most from Name, Image, and Likeness (NIL) deals in 2025. SO /6-7 /205. The athlete also will receive a 10 percent commission and Dec 31, 2024 · From the big spenders to the thrifty. On3 does NOT disclose deal financial terms. 4 in the country in NIL funding. Nov 6, 2023 · About the On3 NIL Valuation. 22. Financial data is undisclosed and private to the athlete. Dec 29, 2024 · The landscape of college basketball has transformed dramatically since 2021, thanks to a game-changing decision: the lifting of bans on Name, Image, and Likeness (NIL). Shede May 19, 2025 · Future Trends in NIL and College Athlete Compensation. Oregon, the No. NIL payments often don’t have taxes automatically withheld, and athletes may not realize how much they owe until it’s too late. 2. Increased opportunities for mid-major programs: With the rise of NIL deals, smaller schools are now able to compete with the traditional powerhouses in college basketball. Using the 66% Power 5 average of NIL money allocated to Football, this translates into just under $ 20 million in NIL dollars to all Ohio State sports – very close to the estimate presented in this table. Numerous college athletes have taken advantage of the opportunity to secure lucrative deals. (Photo: John David Mercer, USA TODAY Sports) 25. Jan 7, 2022 · The Name, Image and Likeness era got off and running this past year, and On3 is diving in head-first. JT Toppin. Here are the current rankings: 1. Ward has grown in popularity since his incredible seasons at Washington State. SportsGrid highlights the top players with the largest NIL deals. Money from NIL groups pays for talent. 1. Arch Manning. What’s interesting about Shedeur Sanders’ $4 million NIL valuation is that it equals $1 million per 2023 win for the Buffs, which started the season 3-0 and finished with a 4-7 record. Jul 22, 2024 · Once the NCAA allowed student-athletes to make money through NIL while still maintaining eligibility, things have completely taken off in ways many might not have foreseen. DISCLAIMER: This site is 100% for entertainment purposes only and does not involve real money betting or prizes. This changed last in June 2021, though, when the Supreme Court ruled that the NCAA could not restrict “education-related payments” to athletes. She's a great player, a rapper and a chrasimatic young hoops genius. 7. Notable names include Arch Manning, who has a valuation of around $3 million according to On3, and Travis Hunter, recognized for his $1. While his last name doesn't hurt anything, Arch Manning has yet to take a snap for the Longhorns -- but On3's algorithm ranks him above of every current college player in terms of his NIL worth. New regulations, the rise of NIL deals, and the growth of athlete collectives are shaking things up for schools, players, and sponsors. Last Updated on 06/02/2025 at 12:00:00 AM. Thanks to recent changes, college athletes can now earn money through brand deals, social media, and even fan-driven partnerships, making NIL one of the 3 days ago · Instead of fleeing for an uncertain NBA future, talented college basketball players can run it back on campus, where they can get paid, improve their craft, and show up to the pros better prepared. Arch Manning, QB, committed to Texas: $3. The list of top 10 college athlete NIL valuations as of 2024 according to On3 Media, Inc. With a cool $6. 5 million over two years and the collective could seek repayment of the money. And it’s still analyzed to be in its early stage. 8 million according to On3. This historic move has opened doors for multi-million dollar contracts for the top college athletes. Note: Revenue sharing is in addition to any third-party NIL compensation and athletic scholarships received by athletes. Apr 11, 2023 · The allowance of NIL deals was introduced by the NCAA in 2021. Just like in the NFL, quarterback is the most valuable position in college football. Last Updated on 05/31/2025 at 12:00:00 AM. Johnson is primed for a huge junior season. These deals allow athletes to earn money through sponsorships, endorsements, and other commercial activities. The average monthly compensation from donors at the DI level is May 19, 2025 · 1 How NIL Is Changing the College Basketball Landscape. Oct 4, 2022 · The NCAA has long-prohibited its athletes from earning financial compensation during their college careers. Jan 27, 2022 · Male athletes are leading the way six months after the NCAA cleared the way for college athletes to earn money on their celebrity, according to third-party data from July 1 through Dec. While most student-athletes don’t truly profit from NIL until they reach college, James tops this list before even stepping foot onto USC’s campus. For instance, Jackson Dart’s NIL deals are valued at $1. News. See their sponsors, social media followers, and projected professional careers. 5%). 2 Million. 24. Schools with the strongest collectives keep landing the best recruits, which gives them a real edge when it comes to making the playoff. Nov 26, 2024 · The eldest child of LeBron James, Bronny James tops all student-athletes in NIL valuation, social media followers (13. 14 billion. " The process is new, but the dollars have already started to be dished out. PF. The top-ranked college football player is also the No. 2 million A former five-star prospect from the Cleveland area, Allar is coming off his best season, completing 66 percent of his passes for 3,327 yards 1 day ago · About NIL Valuations. 1 million) 2. Shedeur Sanders, Colorado’s quarterback and team leader, is redefining what it means to shine both on and off the field. And that too with no signs of slowing down. Apr 1, 2025 · Football players typically earn the most NIL money — 21 of the top 25 earners on On3’s ranking play the sport. Estimated Athlete Revenue Sharing by NCAA I School 2025-26: The following is an estimate of the likely amount each public NCAA I school would distribute to its athletes under the proposed NCAA revenue sharing agreement. The senior has been incredible this season, shooting 47% from beyond the arc on almost eight attempts per game. 2 days ago · NIL Valuation and Roster Value are updated every Wednesday and are exclusive to subscribers. According to the NCAA's estimates shared by Brad Crawford of 247Sports, Georgia is the No. Dec 8, 2024 · Since 2021, the NIL market has almost doubled from $917 million in 2021-22 to a projected $1. The six-foot-nine forward is the top-ranked high school player in the class of 2024, and he’ll soon be suiting up for the Duke Blue Who are college football's NIL collective leaders for the 2025 season? According to updated NCAA estimates , the nation's best at fundraising and donor contributions is significantly changing with Feb 12, 2025 · Penn State quarterback. Arch May 6, 2024 · For the first time in college football history, players are able to make some real money on the level, thanks to the historic NIL system introduced recently. Former Aggies athletic director Ross Bjork said last spring that Texas A&M athletes have signed NIL deals worth approximately $10 million. Top student-athletes have worked with brands like New Balance, Uber, and Beats by Dre. Last Updated on 06/01/2025 at 12:00:00 AM. 6%) and women’s volleyball (5. Home. 1 million. 3%) is the leader, then baseball (8%), men’s basketball (7. 4 days ago · In a sobering revelation, Deloitte shared with sports leaders earlier this month that around 70% of third-party deals given to players since NIL became allowable in 2021 would have been denied by As of July 2022, 29 states have passed legislation addressing how student-athletes can profit off their name, image, and likeness (NIL), with an additional 10 states waiting on proposed NIL legislation to pass. Apr 12, 2024 · The Kansas men's basketball players reportedly landed more NIL money during the 2023-24 season than any other NCAA team. ” Feb 19, 2024 · NIL value: $4. lzrziwfo gehjc xfqr oaqdnms temqvvp hha nrkyjx amir tgkyxx efrsdd